Chris Anderson and Kevin Kelly
As a counterpoint to the Lyotard I thought this discussion might be of interest. The conversation finds its starting point at Chris Andreson's 2006 book
The Long Tail: Why the Future of Business is Selling Less of More
Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters.
Kevin Kelly responds applying this idea to creative activity in his article 1000 Fans
Follow the links-
http://www.kk.org/thetechnium/archives/2008/07/wagging_the_lon.php
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
and Chris Andreson's own site-
http://www.longtail.com/the_long_tail/
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